MUMBAI: The SBI has taken on board cricketing legend Mahendra Singh Dhoni as the bank’s official brand ambassador.
As brand ambassador, Dhoni will be pivotal in various marketing and promotional campaigns. “His remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress make him the ideal choice that resonates with SBI to connect with its customers and stakeholders across the country,” said Dinesh Khara, chairman of SBI.
“Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication,” added Khara.