Vodafone Idea to rebrand as ‘Vi’ as it prepares for telecom battle

NEW DELHI: Vodafone Idea Ltd said on Monday it plans to rebrand itself as the debt-ridden telecoms carrier, which has been losing customers, looks to change its image three years after it announced the biggest merger in India’s telecoms market.
The loss-making carrier on Friday approved fundraising of up to Rs 25,000 crore at a time it owes roughly Rs 50,000 crore ($6.81 billion) in dues to the government. The dues, according to the Supreme Court order, will have to be paid over a ten-year period.
Vodafone Idea, a joint venture between Britain’s Vodafone and India’s Idea Cellular, said it will go by the brand name “Vi”.
Shares of the telecom operator were trading over 4 per cent in the afternoon trade.

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