‘Quick commerce market to triple to Rs 1.7L crore in 2 yrs’

India’s quick commerce market is projected to triple by 2027, reaching Rs 1.5-1.7 lakh crore, according to a Kearney report. While expanding beyond impulse buys, it primarily cannibalizes sales from existing channels, with limited incremental demand. The sector generates significant employment, mainly through gig workers in last-mile delivery, raising concerns about job security.